Latina-owned Market Vision Celebrates 10th Anniversary

During Hispanic Heritage Month 10 years ago, a former Hispanic marketing director for Coca-Cola and Stroh’s Brewery set out to create her own agency — the kind she always wanted as a marketing partner when she worked on the corporate side — one that was strategic as well as street smart.

Yvonne “Bonnie” Garcia (www.mvmas.com/our_team.htm) and Market Vision (www.mvmas.com/), the agency she founded in her hometown San Antonio, are celebrating 10 years of business success this month, having made the transition from an office with “three Latinas and a telephone” to a multicultural marketing company with a Blue Chip client roster, 45 employees and satellite offices in New York, Atlanta, Chicago and Los Angeles.

“Even more important than our increase in size is the reputation we’ve forged among our clients for being savvy marketing partners who can help them design and activate multicultural initiatives from inception to in-market execution,” Garcia said.

Those clients have included AOL Latino, AutoZone, Coca-Cola Company, Continental Airlines, Copa Airlines of Panama, Fisher-Price, General Mills, Kraft, Mazola (ACH Foods), Miller Brewing Company and Nabisco. Market Vision also has coordinated projects for Sara Lee, Scott’s Miracle-Gro and TBS.

“Market Vision might be referred to as a ’boutique firm’ because of its size and specialty. We find the agency to be a virtual multiplex of capabilities and expertise that enables us to carefully target our Hispanic and General Market consumer in unique, personal ways,” said Brenda Andolina, Director of Public Relations and Brand Marketing, Fisher-Price.

Market Vision is known for “street-smart” strategic marketing. The agency’s forte has been “below-the-line” promotions, events and retail-centric results-driven programs, particularly for major consumer packaged goods companies. However, Market Vision also has produced advertising work for Miller Lite, Fisher-Price, and Mazola, and this year began handling African American marketing initiatives for another key client.

For Garcia, her agency’s increased multicultural focus is a natural evolution. Realizing early on that the composition of the U.S. consumer market was shifting, she deliberately chose a name for her agency that could cross cultural boundaries.

“Even back then we knew the ‘lens’ to view the U.S. consumer marketplace would need to be reshaped going forward,” Garcia said. “During the next 10 years, we will continue to merge cultural insights with strategic thinking to produce marketing solutions that win multicultural market share for our clients — from the streets to cyberspace.”

Latina-owned Market Vision Celebrates 10th Anniversary
To commemorate the agency’s 10-year anniversary, Market Vision is donating $10,000 to establish the Market Visionaries Scholarship Fund at Burbank High School (www.saisd.net/schools/burbank002/) in San Antonio, her high school alma mater.

For more information about Market Vision, visit www.mvmas.com or call
210-222-1933. “

• No related posts.