Cine Latino to Present Audience Award at 2008 Los Angeles Latino International Film Festival

Cine Latino, the leading Spanish-language premium film channel in the United States, makes its debut sponsorship of the Los Angeles Latino International Film Festival (LALIFF) by presenting the 2008 LALIFF Cine Latino Audience Award.

“We are thrilled to be presenting the 2008 LALIFF Cine Latino Audience Award,” said Jim McNamara, Chairman of Cine Latino. “Cine Latino is committed to delivering the best, most-current Spanish-language blockbusters and critically-acclaimed titles from Mexico, Latin America and Spain, and we look forward to listening to our audience to determine their favorite Latino film of 2008.”

Following each of the more than 100 films that will be screened at the festival, the audience will have the opportunity to rate the film on a
four-point scale. The 2008 LALIFF Cine Latino Audience Award will be assigned to the highest-rated film based on audience feedback during the Closing Gala on Friday, September 19, 2008.

“We are proud to support Latino filmmakers worldwide who are able to capture the richness and diversity of the Latin culture through film,” says Marlene Dermer, Executive Director of LALIFF. “The Audience Award is a special honor for filmmakers, as it represents the hearts and minds of those in the Latin community who share our passion for film.”

With more than 3.5 million cable and satellite subscribers, Cine Latino is the leading U.S. Spanish-language movie channel. Cine Latino offers the most current Spanish-language blockbusters and critically-acclaimed titles from Mexico, Latin America and Spain. Cine Latino also has over 2 million subscribers throughout Latin America and Canada. Jim McNamara, founder of Panamax Films, was recently named chairman of the channel.

Cine Latino is co-owned by Grupo MVS and InterMedia Partners.

About Cine Latino:
Cine Latino offers the most relevant contemporary Spanish-language film from Mexico, Spain and Latin America; commercial-free, 24 hours a day. Cine Latino is a portfolio company of private equity firm InterMedia Partners, headquartered in New York City.

About Los Angeles Latino International Film Festival (LALIFF):
The Los Angeles Latino International Film Festival (LALIFF), is a
non-profit 501(c)3 organization whose mission is to support and promote the development and exhibition of diverse visions by Latino filmmakers. In the process promote awareness of the richness and diversity of our Latin cultures, our artistry and our countries through film, the most powerful medium in the world, as a way to foster cultural harmony while serving as a springboard and catalyst for the promotion and distribution of Latino film as we develop an audience for our works.

LALIFF presents feature films, documentaries, shorts and special side bar screenings. The films presented at the festival showcase a wide variety of themes by Latino filmmak”

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