HoyInternet to Re-Launch as ViveloHoy

HoyInternet.com is being re-launched as ViveloHoy.com. ViveloHoy, which means “Live it Up Today”, is a national website which includes news and information from Tribune Company’s Spanish-language daily Hoy, and will enjoy a new design, name and logo as part of its robust series of interactive content. “Our goal is to create engaging ViveloHoy.com content offering visitors a daily dose of the best of being Hispanic,” says Simpson. “Visitors can now enjoy ViveloHoy.com in Spanish or English,” adds Simpson. ViveloHoy.com offers a variety of choices, including five video channels and five interactive segments. “Our visitors and advertisers will be able to engage in a number of new and exciting channels and segments,” says Kim Johnson, Senior Vice President of Local Sales for Tribune Interactive. “What makes ViveloHoy.com distinctive is its unique ability to combine relevant content with product integration.” Video Channels: Deportes de Hoy — a video channel dedicated to Latino sports stars, covering stories from all sports, including everything from scores and stories to gossip and scandals. Estrellas de Hoy — the video channel full of celebrity entertainment, bringing viewers the latest celebrity gossip, not sparing any juicy detail. From movie reviews, interviews, music reviews and much more, fans will be updated on the latest. De Moda Hoy — the video channel that will keep young adults up to date on the latest trends from dining and cars to fashion and the latest electronic gadgets. De Lujo Hoy — the video channel for fine living, with information and insights for those with a penchant for the good life with topics from fine dining and cigars, to art and culture. ConserVerde Hoy — Hispanics across America are discovering a new and better way to conserve our environment. ConserVerde Hoy channel provides useful information and tips on how Latinos can live green. Interactive Segments: Cancion de Hoy — A song contest where contestants submit their performances and visitors vote for their favorite. Cumpleanos de Hoy — The “Happy Birthday” segment where birthday wishes and birthday celebrants are posted everyday. Chistes de Hoy — A daily laugh from jokes posted online by ViveloHoy.com visitors. Consejos de Hoy — The Hispanic Ann Landers comes to life with advice to questions posted online by ViveloHoy.com visitors. Chismes de Hoy — The place to post the latest gossip. About ViveloHoy.com ViveloHoy.com (formerly HoyInternet.com) is the online product of Tribune Company’s Spanish-language daily — Hoy. The national Bilingual website offers users a mainstream website that complements the lifestyle of today’s Hispanic with new interactive features, a variety of channels and fresh content fed by Tribune Co.’s Hoy publications. “

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