Filed Under: Election 2008, Media, Politics, Press Releases
Tagged: Mun2, voter registration
mun2, the preeminent voice for bicultural Latinos in America, announced today online and on-air components for its multi-platform voter registration campaign, “VOTE 4 UR Future.” Focused on empowering its Latino audience, aged 18-34, to register, and go out to vote in the upcoming presidential elections, the network’s dual screen initiatives drive viewers to holamun2.com/vote for easy online registration tools, election-related stories and original content. The media-driven efforts are part of parent network Telemundo’s national non-partisan Hispanic voter registration campaign, “Vota Por Tu Futuro.”
“Through this joint company-wide effort, Telemundo and mun2 are able to provide our audiences with the information and resources they need to become a vital part of the political process,” said Jacqueline Hernández, Chief Operating Officer, Telemundo Networks. “By featuring celebrity voices and informative content, we hope to continue to empower and mobilize this important demographic to the voting polls during these upcoming presidential elections.”
A Census Bureau report released earlier this year shows that 5.6 million Latinos voted in the 2006 general election, an increase of 18 percent over 2002. This number is projected to grow by one million for the November elections. Of the 18.2 million eligible Latino voters, 50 percent are under the age of 40, comprising approximately 7 million Latino voters aged 18-29. Targeting 18-34 year-old Latinos in the US, mun2 recognizes its crucial role in promoting youth political engagement in the upcoming elections and is taking action through the company-wide initiative.
“Being a leading network in the bilingual space, we are aware of the significant impact young Latinos have in the upcoming presidential elections,” added Alex Pels, General Manager of mun2. “Through our thoughtful, youth-driven electoral coverage, and our innovative PSA’s, we hope to empower this demographic, mobilize them to register to vote, and help make their voices heard by voting.”
In support of the campaign, mun2 and Telemundo have partnered with political advocacy organizations Rock the Vote, US Hispanic Leadership Institute (USHLI), and League of United Latin American Citizens (LULAC).
The network will run a series of PSAs which will feature top Latino celebrities that resonate with its audience including Jessica Alba, Daddy Yankee, Paul Rodriguez Jr and Dania Ramirez. mun2 Creative Director of On Air Promos and acclaimed filmmaker Ricardo de Montreuil joins the voter collaborative effort by directing the call-to-action spots. The spots, which encourage viewers to vote, begin airing September 5th.
On Saturday September 20th at 6pm ET/PT, mun2 will debut the one-hour election news special “VOTE 4 UR Future 2008″ where mun2 hosts Yarel Ramos and Renato Lopez bring thoughtful coverage of the current, pressing issues relevant to Latinos including immigration, education, the war, and the environment. “VOTE 4 UR Future 2008″ which will also feature on-site coverage from the Democratic and Republican conventions, will direct viewers to holamun2.com/vote for access to voter registration.
Mun2’s award-winning website holamun2.com brings a series of innovative vignettes that reflect the lifestyle and attitude of Latinos. Acting as a voter outreach resource and offering a blend of humorous and edgy content, the vignettes address the feeling of powerlessness and the need for today’s growing Latino demographic to play a decisive and proactive role in the electoral process. holamun2.com/vote also provides a forum for visitors to discuss the voter registration campaign and share opinions and information regarding various election-oriented topics. The vignettes will be available for viewing on holamun2.com/vote starting September 8th.
The network will also incorporate calls to action and in-show voter registration mentions throughout its on-air programming.
For more information and clips on mun2’s “VOTE 4 UR Future” campaign, visit holamun2.com/vote.About mun2:
mun2 is the preeminent voice for Latino youth in America. Launched in 2001, mun2 was the first national cable network to offer bilingual programming for young U.S. Latinos. mun2 is a multiplatform youth entertainment network that offers authentic content that reflects the lifestyle of the fastest-growing segment of the Hispanic population with original, relevant and cutting-edge programs in proven genres including music, movies, sports, fashion, and social activism. The network, which reflects emerging trends in all areas of pop and youth culture that are endorsed by its bicultural audience, is available nationwide on digital and analog cable, satellite and free television. mun2 reaches over 24 million U.S. TV households and is the first-ever Latino youth-oriented cable network to have full subscription to the Nielsen Homevideo Index measurement service. The network is part of Telemundo Cable Networks, a division of NBC Universal TV Networks Distribution.About holamun2.com:
For your daily dose of candy, glitters and freejoles, visit holamun2.com, mun2’s fully interactive site featuring all things mun2. A portal for bicultural youth to experience entertainment on their terms, holamun2 features exclusive interviews, original videos, entertainment news, interaction with other mun2 fans and ways to vote for what’s next on mun2. From politics and pop to videos and video games, holamun2.com is the online destination devoted to the lifestyles of Latino youth.mun2 Contact:
Debbie Lazo
818-622-4066
” title=”mailto:debbie.lazo@nbcuni.com\”
“>debbie.lazo@nbcuni.com”
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Knowledge is Power and this page is just the start. Hispanics/Latinos are a growing diverse force in this country. Check out some of the 54,753 items found on this site below or dig into the Site Map
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