Univision Selects MediaOcean for National Sales

Univision Communications Inc., the leading Spanish-language media company and one of the top five networks in the U.S. regardless of language, has selected the MediaOcean sales system to manage its national sales and to transact business electronically.
Rapid Rollout
Univision started its rollout of MediaOcean in its national sales office in Atlanta in September 2007, with national sales offices in Dallas, New York, Chicago, Detroit and San Antonio migrating within four months. The remaining Univision offices in Los Angeles, San Francisco and Miami were up and running on MediaOcean by February 2008.
Univision is the latest company to join DDS MediaOcean’s growing list of clients, which includes ABC, CBS, Fox Sports Network (NAP), Fox Station Sales, Gannett, Katz Media, Meredith, NBC, PMC, Post-Newsweek and Telemundo.
Improves Relationship with Buyers
“Having at least one of our Spanish-language media vendors on MediaOcean has enabled us to streamline our business. It gives us better quality control in terms of placing, revising and/or canceling buys with Univision/Telefutura stations,” says Sherri Franklin, director, SpotPlus y Mas, the Hispanic division at SpotPlus.
Eliminates Discrepancies and Reduces Costs
MediaOcean integrates with DDS media-buying systems, the most widely used in the industry. The all-electronic workflow makes it easier for buyers to purchase spots on local stations and for buyers and sellers to process and track orders, revisions and makegoods. It benefits all trading partners by eliminating discrepancies and saving time on tedious, labor-intensive tasks such as manually re-keying faxed orders and revisions, thereby reducing transaction costs.
Powerful Protocol
With its migration to MediaOcean, Univision is adopting DARE, the only eBusiness system that achieves roundtrip communication between spot television buyers and sellers for every business transaction. DARE is the choice of leading agencies. Univision is the first Spanish-language broadcaster to take advantage of DARE’s efficient electronic communication between trading partners.
MediaOcean is the most advanced implementation of the DARE standard. It provides a full audit of every transaction and allows salespeople to easily manage orders and offers as they flow between systems.
About DDS MediaOcean
DDS MediaOcean provides eBusiness solutions for media sales. It brings efficiencies to national and local television sales organizations, independent television rep firms and independent radio rep firms. DDS MediaOcean’s clients are part of a 45,000-strong community, supported by an operations center providing around-the-clock processing and system monitoring.
For more information about DDS MediaOcean, please visit www.mediaocean.com. “

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