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Home Shopping Latino, a Delaware Corporation (OTC: HSPL), dba Viva Telecompras, announced today that they are launching their nationwide media campaign for the company and its subsidiary, Viva Telecompras. In addition, the network intends to offer its own credit card and payment plan for Miami, FL.
Viva TelecomprasGlobal Media Fund will place newspaper ads in 10,000 newspapers and news services for 24 months, delivering $6,000,000 in nationwide media campaigns. The print features are expected to reach an estimated audience of 34,000,000 readers per month.
“We are excited to be working with Global Media Fund. We believe Global Media Fund’s nationwide newspaper and radio campaigns will increase our brand awareness and generate new business for the Home Shopping Latino brand,” said Frank Celecia, Chairman and CEO of Home Shopping Latino, Inc. “The increasing Latino market is one of the most substantial in the United States and the more people know about our product, the stronger results we expect to see.”
Home Shopping Latino, Inc., dba Viva Telecompras, is an all Spanish language television channel and online shopping website. Planned offerings include jewelry, gemstones, beauty care products, and vitamins; higher-priced items. Expecting to tap into the considerable spending power of this growing U.S. population, Viva Telecompras and its accompanying website, www.vivatelecompras.com, will fill a niche required by 10 million Hispanic homes.
HispanTelligence, the research division of Hispanic Business Inc., reports that the three main markets in the U.S., Puerto Rico and Mexico have a combined household population of 29.5 million and a combined purchasing power of over $450 billion, an attractive source of revenue for advertisers. In addition, this market is projected to increase to nearly $1 trillion in the next few years.
About Home Shopping Latino, Inc.
Home Shopping Latino is headquartered in Carson, Nevada, and is traded on the OTC under the symbol HSPL.PK (Pink Sheets HSPL). For more information about Home Shopping Latino, visit www.vivatelecompras.com.
About Global Media Fund, Inc.
Global Media Fund was established to help strong emerging growth companies conduct national media awareness and marketing campaigns in exchange for equity. Global Media Fund has been instrumental in the development of its portfolio companies by increasing their sales and brand awareness. More information can be found at www.globalmediafund.com.”
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Knowledge is Power and this page is just the start. Hispanics/Latinos are a growing diverse force in this country. Check out some of the 59,322 items found on this site below or dig into the Site Map
News Summary: Hispanic y Latino News Summary :: March 19th, 2010 – Short Edition (view past ones) --»
Hispanic/Latino News Essentials –»
The right way to mend immigration – By Senator Charles E. Schumer and Senator Lindsey O. Graham :: from www.washingtonpost.com
Immigrant advocates wonder will Democrats fight as hard for immigration reform as they’ve done for healthcare? :: from www.latinalista.net
SENATORS ISSUE PROMISING, BUT VAGUE IMMIGRATION REFORM PLANS – President Obama Signals Support
Latino Congress members realize that health care, immigration are intertwined :: from southchicagoan.blogspot.com
Best of the Rest Hispanic/Latino News –»
Checking in on Chile: Pinera taps copper fund :: from latimesblogs.latimes.com
Puerto Rican Birth Certificates Will Be Null And Void :: from www.npr.org
No backing down for Ladies in White protesters in Cuba – The Ladies in White marched to mark the anniversary of Black Spring, but without the abuse they suffered during the previous day’s march. :: from www.miamiherald.com
Census Says “Hispanic” Not A Race – Bronx Latinos Confused :: from www.wpix.com
Republican Gov. Rick Perry continued his battle against the federal government Thursday, as he deployed National Guard helicopters to the border and reiterated that not enough is being done at the national level to keep Texas safe. :: from www.elpasotimes.com
California’s Latino students graduate college at higher rates than Latino national average :: from www.mercurynews.com
Chilean Firms Fire 6,000 without Severance after Quake :: from www.laht.com
The Case for Immigration Reform – “On the eve of what may be the beginning of the immigration reform debate, are we a big enough country to consider the poor and desperate amongst us? Can compassion and forgiveness guide our judgment or will we hate, fear monger and slog it out healthcare style? I wonder how many of us are U.S. citizens by sheer luck and if so, can we extend the bounty that was freely given to us?” :: from www.huffingtonpost.com
Congressional Hispanic Caucus Calls for Passage of Health Care Reform
Hispanic/Latino Cultura News –»
Roselyn Sanchez Was Cut From Pilot Over Her Accent – ABC’s Cutthroat :: from www.latingossip.com
Historic East Los Angeles Community Mural Prepares to Turn 45
Chef Marcela Valladolid Makes Mexican Food Easy for All of Us! :: from latina.com
Selena Gomez Remixes “Naturally” :: from blogamole.mtvtr3s.com
Mexican Rock Pioneers Maldita Vecindad On ‘Circular Colectivo’ Release, Upcoming Tour :: from blogamole.mtvtr3s.com
Hispanic/Latino Business News –»
DiRienzo: The Community Has Grown Up; Shouldn’t Spanish TV and the Hispanic Market Media Spend? :: from www.portada-online.com
Chilean Firms Fire 6,000 without Severance after Quake :: from www.laht.com
Antoinette Zel, President of La Comunidad announced the appointment of Darren Himebrook as Director of Interactive Production and Carla Poumian-Ruiz as Senior Account Director for the agency. :: from hispanicad.com
Simbiosis launches as Latino-owned & focused business development resource. :: from hispanicad.com
Saber Foundation Helps Latinos Go to College – part of the Idaho Hispanic Chamber of Commerce :: from www.kivitv.com
Three Latina florists create success together in San Antonio :: from www.mysanantonio.com
More US Hispanic/Latino News –»
More than 50 Oregonians are traveling to Washington, D.C. for Sunday’s March for America, a national attempt to kick-start the stalled push for immigration reform. :: from causaoregon.blogspot.com
Partnership Helps Red Cross Serve N.J.’s Spanish-Speaking Community
National Latina/o Psychology Association – 2010 Biennial Conference – Latinas: Celebrating the Psychological Strengths and Resilience of Latina Women and Girls – November 12 – 13, 2010 – San Antonio, Texas :: from www.nlpa.ws
University of Texas Health Science Center at San Antonio officials recently staged the annual national steering committee of Redes En Acción – a program designed to lower cancer rates among Latinos :: from www.mysanantonio.com
U.S. Secretary of State Hillary Clinton and Mexican Foreign Relations Secretary Patricia Espinosa have agreed to strengthen bilateral cooperation in the wake of the killings last weekend of three people with links to the U.S. Consulate in the border city of Juarez :: from www.laht.com
International News –»
Checking in on Chile: Pinera taps copper fund :: from latimesblogs.latimes.com
Laura Chinchilla’s Cabinet Appointments Demonstrate Costa Rica’s Continuity :: from www.americasquarterly.org
No backing down for Ladies in White protesters in Cuba – The Ladies in White marched to mark the anniversary of Black Spring, but without the abuse they suffered during the previous day’s march. :: from www.miamiherald.com
Backlog of Guatemalan adoptions may finally end :: from www.miamiherald.com
Chilean Firms Fire 6,000 without Severance after Quake :: from www.laht.com
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