MTV Tr3s and Calle 13 Partner to Unveil the Grammy Winning Duo’s New Album ‘Los de Atras Vienen Conmigo’

Posted on: August 28th, 2008
Filed Under: [ Musica ] [ Press Releases ] [ Blogante Entertainment ]
Tags: Calle 13, Latin Grammy, MTV Tr3s
Knowledge is Power!

MTV Tr3s and five-time LATIN GRAMMY
winners CALLE 13 are teaming to give fans a triple dose of exclusive and
first-ever experiences in anticipation of the duo’s new album, “Los de
Atras Vienen Conmigo” (’The Ones Left Behind Are Coming With Me’), set to
drop on October 7th.

Declared “the most musically adventurous group in Latin hip-hop, maybe
in hip-hop, period” by The Los Angeles Times, Calle 13 will perform at the
first MTV Tr3s Pre-VMA Party on September 4th in Hollywood — marking the
first-ever performance by a Latin act at a Video Music Awards event. Party
guests, who will include fans, music executives and celebrities, will be
treated to the live performance premiere of songs from “Los de Atras Vienen
Conmigo.” This event signals the channel’s commitment to both established
and emerging Latino talent. Fans across the country can catch all the
action when MTV Tr3s streams the party performances on September 5th on
MTV.com www.mtv.com/ontv/vma/2008/video.jhtml. Portions of the
performances will also appear on MTV Tr3s and Los Angeles affiliate
KBEH-Channel 63 on the night of the MTV Video Music Awards on September 7th
at 9PM SHARP (ET/PT).

Following the MTV Video Music Awards pre-party performance, Calle 13
will be featured in the channel’s award winning “Artist Speaking Tr3s”
campaign starting September 15th. The campaign is a creative collaboration
between the channel and Calle 13 and will take advantage of the creativity
and unique sensibilities the duo always bring to their work, while also
showing off the irreverent side of their personalities. Calle 13’s “Artist
Speaking Tr3s” features vignettes that challenge perceptions and
stereotypes. Fans get to watch as the circumstances of four ordinary
Latinos are transformed, destroyed and/or changed, and will also have the
opportunity to see exclusive performances. The campaign will also include
exclusive specials such as “Qui and Ey,” where fans get to have their
questions answered directly by Calle 13, and “Tr3s or False,” an
interactive special.

Finally, MTV Tr3s will launch its TR3SPASS CONCERT SERIES with Calle 13
as the headlining artist and Kinky as the opening act. The TR3SPASS CONCERT
SERIES is the most important expression to date of the channel’s commitment
to deepen the connection its viewers have to their favorite artists.
TheTR3SPASS CONCERT SERIES dates featuring Calle 13 are:

October 9th - New York, NY - Nokia Theatre Times Square
October 10th - Miami, FL - La Covacha
October 30th - Chicago, IL - Volkan
October 31st - Houston, TX - Warehouse Live
November 14th - San Francisco, CA - Regency Ballroom at the Grand
November 15th, Los Angeles, CA - Club NOKIA

“MTV Tr3s Pre-VMA Party 2008 is one example of how MTV Tr3s is now
fully integrated into MTV’s broader strategy,” said Jesus Lara, Senior Vice
President, Music and Talent, MTV Tr3s and MTV/VH1 Latin America. “Calle 13
is one of the most exciting, provocative and innovative artists in the
Latin music today. We are thrilled to be working with them on so many
levels.”

MTV Tr3s provided early support to Calle 13 by featuring the duo in its
first-ever live performance of “No Hay Igual” with Nelly Furtado in New
York’s Time Square when the channel launched in 2006. Calle 13 was also
named as one of the first MTV Tr3s Artist of the Month selections in 2007.
Recognizing Calle 13’s commitment to social justice, MTV Tr3s also featured
vocalist Residente as a panelist during its “Beyond Borders” immigration
forum last year.

About MTV Tr3s

MTV Tr3s (mtvTr3s.com) is in 6.4 million Hispanic TV households and 34
million total TV households, making it the most-widely distributed TV
network dedicated to superserving today’s bicultural Latino youth. MTV Tr3s
programming is rooted in the fusion of American and Latino music, cultures,
lifestyles and languages. Music programming is at the core of MTV Tr3s and
the channel features hitmakers, emerging artists and new sounds that
resonate with young U.S. Latinos. In addition to music programming, the MTV
Tr3s programming slate also features lifestyle series, news, documentaries
and other long-form programs that celebrate US Latino hybrid identity and
culture.
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