GolTV Appoints Industry Veteran to Head Advertising Sales Effort
Tagged: GOLTV, salesPosted on: August 20th, 2008
GolTV, the only live bilingual channel delivering 24/7 soccer, announced today that Ivan Perez has joined the network as Vice President of Network Advertising Sales. With over 12 years of TV industry experience, Perez is charged with managing all aspects of GolTV’s network advertising sales initiatives.
Perez most recently served as Vice President/Director of Advertising Sales for Azteca America, where he was responsible for all new business development and ad revenue for the Southeast territory. At Azteca America, he also acted as the liaison for Azteca America’s online partner, Terra Networks. Prior to Azteca America, Perez was Director of East Coast Ad Sales at Sí TV.
“Ivan understands how to create an online and TV marketing mix that maximizes advertising efforts to create the best value and return for clients targeting the Hispanic audience,” said Rodrigo Lombello, COO of GolTV. “He is a valuable addition to our GolTV team, as well as an excellent resource for our current and future advertisers.”
Perez launched his TV career as a sales planner at NBC Television Network, and has held executive advertising sales positions with Sí TV, Fox Sports En Español and Galavision. Fluent in Spanish, Perez holds a dual bachelors degree from St. John’s University New York.
About GolTV
GolTV is where soccer lives in the US 24/7, 365 days of the year. Founded in 2003 and led by Chief Executive Officer and former international fútbol superstar, Enzo Francescoli, GolTV is the only bilingual US soccer network and the first channel conceived by professional athletes. GolTV is the only all-soccer network with unsurpassed exclusive soccer broadcast rights and an unmatched programming mix that speaks the universal language of soccer. The network brings viewers action from some of the world’s most competitive leagues and elite tournaments, offering over 8,000 hours of soccer action each year and more unique soccer matches than any other network. For more information, visit www.goltv.tv. “
Curation from Tomás
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