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Azteca Mobile Taps Levenson & Hill for Cross-Border Strategic Media Services – MarketWatch

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Posted on: August 20th, 2008
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“Levenson & Hill has been selected by Azteca to develop strategic media services for the wireless company’s pioneering and radio services at the between the United States and Mexico.
Azteca is the first wireless provider to offer both and radio (Walkie-talkie/push and talk) services to the Mexican community in the United States, to customers who frequently cross the U.S.-Mexico and to those in Mexico whose friends and relatives are in the United States.
“We are very happy to have engaged the media services of Levenson & Hill,” said Sergio Montalvo, marketing director for Azteca , LLC, based in Glendale, Calif. “We believe our products and services are focused on a unique niche that fortunately is growing, and we are delighted to be working with Levenson & Hill to reach consumers with our message.”
Levenson & Hill’s Juan Pablo Achinte said: “We are very privileged to partner with the customer-focused team at Azteca to bring our extensive knowledge of the U.S. market and retail distribution channels to their innovative and growing business.”
Azteca ’s pre-paid, contract-free service offers consumers many plans and options — “Your phone has dual citizenship” is the company’s tagline — among them:

– If customers purchase an Azteca phone with the “No Borders
Plan,” U.S. and Mexico calls consist of one region and all calls have the
same flat rate.

– Customers may have one number in the United States and other numbers
in Mexico by activating “My Mexican Number” features, so they can easily be
reached by anyone in the U.S. or Mexico with no long distance charges.

– Azteca also offers the only pay-as-you go phone service
with two-way radio that works in both the U.S. and Mexico.

For more information on Azteca visit www.aztecamobile.com.
About Levenson & Hill:
Levenson & Hill is an independent, full-service agency headquartered in Dallas. With billings of more than $100 million, the agency specializes in retail, services and entertainment marketing communications. Levenson & Hill is part of the Levenson Group of Companies, which includes Levenson Entertainment Group publicity and promotion, Levenson & Brinker Public Relations, Levenson Interactive and Legion Levenson & Hill multicultural marketing. More at www.levensonandhill.com

Contact:

Levenson & Hill
Juan Pablo Achinte
Senior Media Planner
Juan.achinte@landh.com
214-932-6045

Chris Kelley
chris.kelley@landh.com

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