Filed Under: Blogante Business, Business, Media, Press Releases
Tagged: American Latino TV, sales
American Latino TV (ALTV) and LatiNation, the award-winning, nationally syndicated TV programs, announced the addition of two new executives along with additional in-house promotions as American Latino TV continues its nationwide affiliate and ad sales expansion following its acquisition by LATV Networks earlier this year. The syndication division, spurred on by record distribution and double-digit ad sales revenue growth for the 2007-08 season, has tapped VP, Business Development and Co-Executive Producer David Morales and Executive-in-Charge of Production Fonda Anita among others.
“Momentum is firmly on our side as we head into an exciting new era of producing culturally relevant content for the underserved U.S.-born Latino market,” said Robert G. Rose, creator and executive producer of American Latino TV and LatiNation. “This influx of talented individuals will help us to build an even stronger stable of programming and expand our business further throughout the U.S.”
David Morales joins as VP Business Development and Co-Executive Producer for the syndicated shows. Mr. Morales founded his own entertainment company Picante Pictures in 2000, financing film and television production in the U.S. and Puerto Rico. In 2003, he moved to Brazil where he helped develop an original comedy series for Brazilian broadcast television which resulted in the first-ever, U.S.-style sitcom to air in the country. As part of this effort, Mr. Morales brought to Brazil several famed veterans of the Hollywood comedy world including Debbie Allen who is well-known for her work in A Different World and Fame. In the U.S., Mr. Morales later developed the original TV comedy series, Pitbull’s La Esquina which airs on Mun2. He will oversee new business and programming initiatives for the syndicated division as well as for LATV Networks’ digital broadcast network. A former Goldman Sachs employee, Mr. Morales is a Harvard Law School graduate.
Also joining the company as Executive in Charge of Production is Fonda Anita who just concluded various production stints in both television (MTV, BET, Grammys, Golden Globes, etc.) and film (Coen Brothers, Miramax) on both the east and west coast. Ms. Anita will be overseeing the business and legal aspects of the division’s productions including any new projects the company launches. Dolly Romero, former SiTV and Nickelodeon producer, joins the shows as west coast producer and will oversee the shows’ production team in Los Angeles.
In addition to the new hires, the company promoted several staffers including former LatiNation Producer Jennifer Pons who is now Supervising Producer of both syndicated weeklies, including American Latino TV, and The American Latino Presents specials. In addition to continuing to oversee the day-to-day creative aspects of LatiNation, Pons will collaborate closely with Erica Soto, American Latino TV head writer/segment producer who was promoted to Show Producer.
American Latino TV and LatiNation, award-winning, English-language Latino themed TV programs are part of LatiNation, LLC, and a subsidiary of LATV Networks. They are seen in over 100 cities nationwide as well as the Virgin Islands and Puerto Rico. For more information, please go to www.AmericanLatino.tv. “
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