La Magica (the Magic) was an AM station with a mere 1,000 watts. But it marked the beginning of a new era in Central Florida radio, spawning a format that has become a leading force locally. With three FM stations and at least 10 AM stations, the Orlando Spanish-language radio market has grown exponentially and now competes head-to-head with English-language radio for advertising revenue and audience share.

Posted on: August 14th, 2008
Filed Under: [ Business ] [ Media ] [ Blogante Business ] [ Blogante Business Essentials ] [ Florida ]
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