Amazon Launches New Software en Espanol Store as the Software Shopping Destination for Hispanic Consumers

Amazon.com, Inc. (NASDAQ:AMZN) today unveiled the Software en Espanol Store (www.amazon.com/spanishsoftware), a new category store featuring essential Spanish-language and bilingual software products. With content primarily in English accompanied by some Spanish information, the store features an extensive selection of business and office software as well as educational offerings and software for children.

“The Amazon Software en Espanol Store introduces a more personalized customer experience that will provide millions of consumers with access to a wide selection of software products in Spanish,” said Greg Hart, vice president of software and video games for Amazon.com. “We continue to remain committed to our customers by not only striving to provide the best prices, selection and convenience, but by also helping them to easily discover new products.”

The Amazon Software en Espanol Store features the latest versions of the most widely used software. Customers can find business and productivity software titles including:

– Microsoft Office Home and Student 2007 Win32 Spanish

– Microsoft Windows Vista Home Premium Spanish Upgrade

– Microsoft Office 2007 Language Pack

– Business Translator 6.0;

Graphics and development software titles including:

– Easy CD Creator 4 Deluxe Spanish Edition

– Sony ACID Music Studio 7

– Sony Vegas Movie Studio 8 Platinum Edition

– Mathcad 14 Spanish Retail User;

Security software titles including:

– Panda Internet Security 2009

– Norton Internet Security

– Norton 360;

Children’s software titles including:

– Tell Me More-Kids English-ESL

– Disney Learning Kindergarten in Spanish

– Jump Start Spanish for Kids Ages 3-6;

And education/reference software titles including:

– Encilopedia Compacta Britanica

– Merriam-Webster’s Spanish-English Dictionary

– Learn to Speak English Version 8.1

The Amazon Software en Espanol Store is designed to be the destination for Hispanic consumers and to help meet the needs of the nearly 1.6 million Hispanic-owned businesses throughout the country (U.S. Census Bureau, March 2006). The store is part of Amazon’s expanded offering to Hispanic consumers which include the Amazon Libros en Espanol Store ( www.amazon.com/libros) and Amazon Latin Music Store ( www.amazon.com/latin). To browse a full listing of products in the Spanish Software Store visit www.amazon.com/spanishsoftware.

“

Stumble it! | |