Filed Under: [ Business ] [ Latinas ] [ Marketing ] [ Press Releases ]
Knowledge is Power!
Telemundo star María Celeste Arrarás of “Al Rojo Vivo” teamed up yesterday with Fisher-Price, Inc., the largest infant and preschool toy manufacturer and a subsidiary of Mattel Inc. (NYSE: MAT), to launch the new Color Me Gemz(TM)(TM) line of fashion-forward jewelry at Casa Casuarina in Miami. A group of local Miami radio station contest winners received first-hand lessons from Arrarás and other celebrity guests who demonstrated how to create dazzling masterpieces and “bling up” any outfit.
“We Latinas love to look our best all the time,” said Arrarás. “The Color Me Gemz line is great fun — and more. Girls can combine creativity, imagination and self-expression to make jewelry works of art to dress up all their outfits, just like mom!”
The Color Me Gemz collection is a brand new line that allows girls to create their very own fashion-forward jewelry with the touch of a pen. Creating dazzling Color Me Gemz pieces is quick, easy and fun. Girls simply use the included jewel-toned marker pens to color specially designed facets that create the appearance of an actual gemstone so they can sparkle and shine wherever they go.
Girls can choose from four adorable Color Me Gemz sets, including a Necklace Set, Bracelet Set, Belt Set or Decorator Set. They can even create and decorate their own fashion accessories including a purse or hat. Girls can store their Color Me Gemz masterpieces in the new Color Me Gemz Jewelry Box, which can also be gem-ified inside and out.
“Color Me Gemz is more than just a toy. It’s an ideal contemporary activity set, combining two things girls love - arts and crafts and the magic of jewelry,” said Chris Byrne, The Toy Guy(R)(R). “It’s easy and rewarding for kids to use, while inspiring focused creativity and giving girls something they can proudly display as their own creation.”
The Color Me Gemz collection will retail for approximately $7.99 - $24.99 and is appropriate for girls ages five and up. For additional product information, visit www.colormegemz.com . “
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