New Crafty Chica product line @ Michaels – The Crafty Chica product line is the FIRST multi-culti-tinged line that a mainstream craft store has ever carried.

Hi friends and family!

After making and selling our art in Phoenix for the past 18 years, last year we were hired by Duncan Enterprises to design and launch a product line based on our art and web sites. It was a very rare opportunity, that we jumped on!

Our Crafty Chica product line debuted in 141 Michaels stores across the country last Friday and rocked! It’s selling GREAT – the first three days of sales alone made everyone’s jaws drop. It proves diversity isn’t only needed in mainstream craft stores – it is wanted!

The Crafty Chica product line is the FIRST multi-culti-tinged line that a mainstream craft store has ever carried. It is really groundbreaking! From Bollywood Blue hologrpahic glitter to sugar skull iron-ons to Reggaeton color schemes – it’s urban bohemian, with a dash of rock-n-roll too!

Patrick and I didn’t follow any trends when developing the line, we made it from themes we have been using for years, all with an added twist. It worked! The Crafty Chica line won BEST IN SHOW for General Crafts at the craft convention last month in Chicago! My goal is for this line to open the doors for other working artists and crafters to have their own personality-based product lines too!

Here is where customers are posting pictures of what they are doing with Crafty Chica products!:
flickr.com/groups/craftychica/

List of items on the line:
www.duncancrafts.com/craftychica/

Here is the list of stores carrying the product line;
www.craftychica.com/shop/products/duncan/where_to_buy.php

If your local Michaels does not carry it, ask for it, or even better – you can ask tohave products transferred from one store to another! Kinda like interdepartment mail!

We are doing a two-week “Spread the Sparkle Tour” at different Michaels stores in AZ and CA. We are working really hard to get the word out – the first 18 people at each store will recieve a Crafty Chica bobblehead, a button, and some other goodies, plus you will get to ask any questions about the line, crafty business advice, get your Crafty Chica book signed, etc.

I’ve attached press releases too. Please help us spread the word by sending to mailing lists, friends, family, etc…

PLEASE, COME SEE US AT A MICHAELS STORE NEXT WEEK!

Thank you, thank you!!!!
Peace, love, and glitter!
Kathy
Founder of the award-winning site, www.CraftyChica.com

APPEARANCES:

ARIZONA
Monday, August 11, 6-8 p.m.
2766 W. Peoria Ave, Phoenix AZ 85029-5129
(602) 588-9590

Tuesday, August 12, 11 a.m.-1p.m.
Chandler, 285 N. Federal St., Chandler AZ 85226-3192
(480) 782-0333

Tuesday, August 12, 6-8 p.m.
2060 E Baseline Road, Mesa, AZ 85204-6965

Wednesday, August 13, 11am-1pm
9470 W. Northern Ave., Glendale AZ 85305-1104
(623) 772-9614

Wednesday, August 13, 6-8 p.m.
1475 N. Litchfield Road, Goodyear AZ 85338-1262
(623) 536-3158

Thursday, August 14, 11 a.m.-1 p.m.
55 S. McClintock Dr Ste 125, Tempe AZ 85281-2042
(480) 967-0795

CALIFORNIA
Monday, August 18th, 6 – 8 p.m.
1652 Camino Del Rio N, San Diego CA 92108-1514
(619) 294-2609

Tuesday, August 19, 6 – 8 p.m.
219 N Glendale Ave., Glendale CA 91206-4455
(818) 291-0944

Wednesday, August 20, 6 – 8 p.m.
2055 Theatre Dr. Paso Robles CA 93446-9629
(805) 226-0737

Thursday, August 21, 6 – 8 p.m.
2040 Tully Rd., San Jose CA 95122-1300
(408) 274-6772

Friday, August 22, 6 – 8 p.m.
3691 Truxel Rd., Sacramento CA 95834-3604
(916) 928-9777

Saturday, August 23, 3 – 5 p.m.
7400 N Blackstone Ave
Fresno CA 93720-4301

Latina artist Kathy Cano-Murillo’s new Crafty Chica product line debuts

in Michaels Arts & Crafts Stores on August 1^st, 2008.

After 18 years of gluing and glittering for a living, Cano-Murillo’s wildest dream comes true –

her own product line at Michaels Arts & Crafts Stores!

July 24, 2008 (Fresno, Calif.) — Thanks to her award-winning web site and weekly syndicated Arizona Republic newspaper column, Cano-Murillo of CraftyChica.com is known for her use of intense colors, freeform collages, and inspiring blog posts, books and TV appearances. Now she is gearing up for the nationwide launch of her new Crafty Chica product line at Michaels Arts & Crafts Stores on August 1.

“It’s like a crafty fairy tale,” laughs Cano-Murillo, 43. “I started crafting with my husband 18 years ago as a way to pay the bills. We focused on designs that celebrated our Mexican-American culture because we couldn’t find anything cool in stores. Soon after, my motive shifted to inspiring others to get crafty by blogging on my web site. Little did I know all of it would lead to this!”

The Crafty Chica product line won the “Innovations Best in Show Award for General Crafts” at the Craft & Hobby Summer Trade Show in Chicago, IL, last week. The glittery line beat out hundreds of other product lines.

Cano-Murillo used kamikaze social networking skills to spread her multi-culti message to the masses. The result is thousands of loyal fans that prefer glittered varnish to pretty pastels. Duncan Enterprises, makers of Aleene’s^ Crafting Adhesives and Tulip^ Fashion Art brand products, knew that Cano-Murillo had found a very important niche within the craft industry and hired her to design the Crafty Chica product line.

Together with her husband, Cano-Murillo dreamed up and designed hundreds of products and hand made each prototype. They painstakingly chose the best 41 for the initial product launch. Rose stencils, holographic glitters, Day of the Dead appliqués, and milagro heart iron-on transfers are just a few of the items in the extensive line.

“This line is for anyone who loves bright colors, super shiny varnish and lots of glitter,” said Cano-Murillo. “It’s also for people who love world culture. Most importantly, I want people to know that each product comes with good energy – proof that the craziest of dreams can come true.”

About Kathy Cano-Murillo

Kathy, a Phoenix native, runs the award-winning web site, www.CraftyChica.com, which receives 50,000 unique visits a month. Kathy’s seventh book, Crafty Chica’s Guide to Artful Sewing (Potter Craft) is due out in the Spring of 2009, as well as her debut novel. She can be seen on DIY Network, HGTV, and on her web series on LifetimeTV.com.

About Duncan Enterprises

For 61 years, Duncan Enterprises, a Fresno, Calif. based company, has been a leading ceramics arts and crafts marketing, manufacturing, sourcing and distribution organization with a reputation for excellence in product development, quality, education and health & safety. Not one to rest on its reputation, Duncan Enterprises always strives to explore new avenues of creativity for its core brands, Duncan^® Ceramic Arts, Aleene’s^® Crafting Adhesives, Crafty Chica and Tulip^® Fashion Art.

For more information, contact:

Alyson Udell

559-294-3335

audell@duncanmail.com

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