Scratch and Win with Sección Amarilla USA

Seccion Amarilla, the largest Spanish directory publisher within Latin America and key markets in the United States, is announcing the launch of their first online promotion. This new promotion has been created as part of the company’s national campaign which began earlier this summer in an effort to increase brand awareness and establish product loyalty within the U.S. Hispanic market.

This Scratch and Win promotion invites the user to uncover a hidden code and subsequently use that code to win prizes. It is a fast and easy game which allows the consumer to establish an emotional link with the Seccion Amarilla website. This fun activity also complements the more serious side of the website, a search engine used to solve commonplace problems.

The promotion begins on August 1, 2008 and will last 12 weeks. All legal U.S. residents who visit the seccionamarilla.com portal are eligible to play and have the chance of winning one of 230 prizes.

Three couples will win a trip to watch the Mexican National Soccer Game in Phoenix, Arizona. Trip includes airfare, hotel accommodations, transportation to and from the stadium and tickets with preferred seating. Other prizes include: gas gift cards, lunch gift cards and electronic gift cards.

“I encourage everyone to test their luck,” states Juan Reffreger, CEO of Seccion Amarilla USA L.L.C. “Come make yourself at home on our website and see all that Seccion Amarilla can do for you.”

About Sección Amarilla
Sección Amarilla is the leading Hispanic directory today, and has been Mexico’s yellow pages company for over 114 years. Sección Amarilla prints over 90 directories that correspond to 90 different cities in more than 30 states reaching over 15 million of Hispanics. And now it leads the way to reaching these communities online. “

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