LATV Dedicates Prime-Time Block to Mexican Songstress Julieta Venegas; Special Event to Air Tuesday, August 12

LATV, the nation’s first bilingual music/entertainment network distributed via digital multicast, announced today that it was dedicating its prime-time block on Tuesday, August 12 to Mexican singing sensation Julieta Venegas. From 7:00 p.m. ET to 12:30 a.m. ET, the national network will have the artist on every one of its programs, including En Concierto (In Concert), where Venegas gave a live performance in July at LATV studios in front of a packed studio audience.

“We wanted to showcase Julieta Venegas in a way that only we can, given our exclusive concert footage and the interviews that we’ve conducted over the years with this hugely popular performer,” said Luca Bentivoglio, LATV VP, Programming. “LATV and Julieta have followed similar paths. When she was starting out, Julieta visited our studios when we were just a local channel. We’re very proud that she’s come back to perform for us when she is such a big star and we’re a national network.”

The format for LATV’s evening with Julieta Venegas is as follows:
– 4:00 p.m. ET, Mi Beat. Whether it’s pop, rock, reggaetón, rap or indie, Mi Beat showcases the latest videos and the hottest hits. Julieta hosts a selection of all her best videos.
– 5:00 p.m. ET, The List. Julieta VJ’s with a play list of her favorite videos.
– 6:00 p.m. ET, En La Zona. A toast to all that is current and hip, host Marcela Pezet interviews Julieta on her life, singing career and whether she plans to venture into English-language songwriting.
– 6:30 p.m. ET, En Concierto. Taped in front of a live audience in its own state-of-the-art studios, LATV’s En Concierto is legendary for introducing new artists and established rock stars. This brand new program is headlined by Julieta and hosted by VJ Pili Montilla.
– 7:00 p.m. ET, Texty Videos. Where the TV meets the PC, Texty Videos hooks up texting viewers nationwide in this interactive forum played against the backdrop of Julieta Venegas videos. VJ Alexis de la Rocha hosts this virtual 21st century town hall.
– 8:00 p.m. ET, Verdad y Fama (Truth and Fame) In-depth, thought-provoking and never, ever dull, Verdad y Fama features Julieta Venegas in this original biopic.
– 9:00 p.m. ET, Classic En Concierto. An LATV hall of fame performance by Julieta Venegas.
– 9:30 p.m. ET, En Concierto. For viewers that missed it earlier, or just want to see her again, Julieta live in front of LATV audiences.

LATV currently has 33 affiliation agreements across the country in 19 of the top 25 Hispanic television markets. LATV is also carried on basic cable through its affiliates and in Los Angeles on KJLA via cable, broadcast and DBS. This brings the total number of households reached to 32 million in the United States and Puerto Rico. It also places the network in nine of the top 10 Hispanic television markets and six of the top DMAs.

About LATV:
Headquartered in Los Angeles, LATV is the nation’s first bilingual/bicultural entertainment and music network distributed via digital multicast. A pioneer in bicultural youth broadcasting, LATV has been in the Los Angeles market since 2001 and launched nationally on April 23, 2007. Post-Newsweek Stations, Inc. is an investor in the national network and has a minority ownership interest in the Company as well as a seat on its Board of Directors. Targeting the 18- to 34-year-old Latino, LATV’s programming bouquet offers a range of content that includes multi-genre music, lifestyle and entertainment. The network is ad-supported and offers an array of programming that is original and exclusive. The company also owns LatiNation, LLC, which nationally syndicates the programs American Latino TV and LatiNation. For more information, visit LATV online at www.latv.com . “

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