Mexican Nostalgia Takes Over Los Angeles With ‘100 Years of Mexican Music’

Posted on: July 30th, 2008
Filed Under: [ Art y Culture ] [ Press Releases ] [ California ] [ Los Angeles ]
Tags: Tequila, UCLA
Knowledge is Power!

The “100 Years of Mexican Music” exhibit, sponsored by Tequila 100 Anos(TM), arrives in Los Angeles, closing a multi-city tour that began in May on a high-note. Beginning July 31, adult, legal purchase age Latinos and the general community will enjoy this unique photo exhibit curated by Steven Loza, Professor of Ethnomusicology at UCLA and Adjunct Professor of Music at the University of New Mexico.

“This is a unique opportunity for Los Angeles residents to learn and appreciate the cultural richness of Mexico through a free historical tour featuring Mexican artists from diverse music genres,” says Loza, who offered counsel to the selection of artists featured in the exhibit as well as biographical references.

“We are proud to bring to the city of Los Angeles a representation of Mexican culture that - just like Tequila 100 Anos - is inspired by its roots and created with the passion and dedication of its people. Tequila 100 Anos - along with many of the artists featured in the exhibit - has also become one of Mexicans’ favorite drinks in this country,” says Antonio Portillo, Brand Manager for Tequila 100 Anos.

Embracing the unique atmosphere of 1907 to 2007, original pictures of performers such as Agustin Lara, Pedro Infante, Lola Beltran, Los Lobos, Angelica Maria, among others, will be on exhibit for one month.

“100 Years of Mexican Music” may be appreciated Monday through Saturday from 10 a.m. to 8 p.m. and Sundays from 10 a.m. to 7 p.m. at Plaza Mexico at 3100 East Imperial Highway, Lynwood, California 90262.

About Tequila 100 ANOS(TM)

Tequila 100 Anos(TM) was created to celebrate the 20th century at Hacienda La Perseverancia, in Tequila, Jalisco, Mexico; to toast to the new and exciting moments that the new century would bring, and to renew the joy and hope of Mexican people. Tequila 100 Anos has always been manufactured with the best agave, with special attention to the artisanal elements that characterize the brand. Besides its great taste, 100 Anos features other unique elements, such as its unique handcrafted bottle, ornamental rounded edges, to reflect some of the inherent values of the Mexican culture. Today there are three different varieties: Blanco 51%, Reposado 51% and Reposado 100% Agave, offered in different sizes, 375ml, 750ml and 1.75L, and in July of this year, Reposado 1L 100% Agave.

About Beam Global Spirits & Wine

Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam(R) Bourbon, Sauza(R) Tequila, Canadian Club(R) Whisky, Courvoisier(R) Cognac, Maker’s Mark(R) Bourbon, Laphroaig(R) Scotch Whisky, Larios(R) Gin, Whisky DYC(R), Teacher’s(R) Scotch Whisky, DeKuyper(R) Cordials and Liqueurs, Knob Creek(R) Bourbon and Starbucks(TM) Liqueurs. Beam Global Spirits & Wine is part of Fortune Brands, Inc. , a leading consumer brands company with annual sales exceeding $8 billion. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, please visit www.beamglobal.com/ and www.drinksmart.com/.

Drink Responsibly.

Sauza(R) 100 Anos Tequilas. 40% alc./vol. (C)2008 Sauza Tequila Import Company, Deerfield, IL

Media Contact: Melissa Rincon Ketchum for 100 Anos (404) 879-9163Tequila 100 ANOS”