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Burger King Corp. (NYSE: BKC) today announced the roll-out of FÚTBOL KINGDOM(SM), a series of innovative, street level fútbol events to be held in eight markets across the United States throughout August and September 2008. The interactive FÚTBOL KINGDOM(SM) experience is designed to reach key Spanish markets as well as 2nd and 3rd generation Hispanics on a national level.
The free events will provide families and soccer enthusiasts with a unique and exciting experience featuring SOCCERSHOWDOWN, an internationally known team of champion freestyle and street ball players direct from Europe in their U.S. debut. The FÚTBOL KINGDOM(SM) center court will feature SOCCERSHOWDOWN’s amazing freestyle show along with interactive head-to-head demonstrations. The players will also teach these world famous SOCCERSHOWDOWN “ground moves” in clinics.
“FÚTBOL KINGDOM(SM) demonstrates BKC’s ongoing commitment to establish innovative partnerships and offer exceptional experiences to our Hispanic consumers. These unique, never-before-seen events also promote active lifestyle choices and provide families with a venue to spend time together in a fun, energetic setting,” said Alexandra Galindez, director, multi-cultural marketing for BKC. “Best of all, these exclusive soccer events are free to everyone, so we encourage participants to spend a fun-filled day outside with us.”
Surrounded by an array of thrilling challenges and activities, attendees will have the opportunity to participate in off-the-wall games such as: Binocubol, Esfera de Oro, and the skills challenge areas of Campo de Conquista (obstacle course); Powerbol (power & accuracy) and Matapenales (blocking ability). All of these activities will be accompanied by non-stop, high-energy music. Event goers are encouraged to participate in the various activities for a chance to receive Dr Pepper(R) and BURGER KING(R) giveaways. In addition, BURGER KING(R) treats and Dr Pepper(R) product sampling will be available at selected events, while supplies last.
FÚTBOL KINGDOM(SM) 2008 tour schedule includes the following stops:
August 3 - South Street Seaport (New York, N.Y.)
August 10 - Plaza Garibaldi (Chicago, Ill.)
August 17 - Golden Gate Park (San Francisco, Calif.)
August 24 - Placita Olvera (Los Angeles, Calif.)
September 7 - Cherry Island Soccer Complex (Sacramento, Calif.)
September 14 - Dick’s Sporting Goods Park (Denver, Colo.)
September 21 - Moody Park (Houston, TX)
September 28 - Tropical Park (Miami, Fla.)For more information about FÚTBOL KINGDOM(SM), visit www.futbolkingdom.com .
ABOUT BURGER KING CORPORATION
The BURGER KING(R) system operates more than 11,400 restaurants in all 50 states and in 70 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Corp. please visit the company’s Web site at www.bk.com .ABOUT SOCCERSHOWDOWN
SOCCERSHOWDOWN (SSD) is an internationally renowned organization focused on soccer entertainment, and the cornerstone to fútbol performers Soufiane “2Zani” and Kenan “Rathinho,” creators of freestyle soccer. SSD’s mission is to continuously offer innovative and creative concepts within the soccer industry. “
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