“FIRM GO” FOR SEVENTH SEASON OF AMERICAN LATINO TV & LATINATION -Syndicated Shows Make Distribution Gains on Univision

Posted on: July 29th, 2008
Filed Under: [ Business ] [ Media ] [ Press Releases ] [ Blogante Business ] [ Blogante Business Essentials ]
Tags: American Latino TV, LATV, Spanish-language, Telemundo, Univision
Knowledge is Power!

American Latino TV (ALTV) and LatiNation, the award-winning, nationally syndicated TV programs, announced today that both shows have garnered key affiliate renewals and will continue into their historic seventh and fifth seasons respectively, beginning the week of September 29, 2008.

“Our syndicated shows are coming off a record year of ad sales revenue in what is an otherwise bleak story for other media outlets, providing further evidence that advertisers and stations are recognizing that U.S.-born Latinos are not only the majority of the U.S. Latino market, they are not effectively reached via Spanish-language TV,” states Robert G. Rose, executive producer of the shows. “Our acquisition by LATV Networks earlier in this year has given us the infrastructure to finally do the things we knew we could do. Next season marks the dawning of a new day for what was once the sleepy business of U.S. Hispanic media and marketing.”

American Latino TV, the original “in-culture” English-language TV show targeted to U.S.-born Latinos (over 60 percent of all U.S. Latinos), confirmed renewals as well as several new affiliates and upgraded timeslots in over 100 cities. The original weekly syndicated show will be seen in over 75 million homes, representing over 91 percent of Hispanic TV homes, making it second only to Spanish-language television giant Univision Network for distribution of Hispanic targeted TV programming.

American Latino TV’s companion show, LatiNation also secured key renewals clearing the way for its fifth season. It is distributed in over 85 cities reaching more than 62 million homes and representing over 55 percent of all TV homes as well as over 85 percent of Hispanic homes, with distribution that rivals Telemundo’s. The dynamic duo’s distribution received a boost with upgrades in major markets such as Houston, Dallas and Tampa in addition to a host of new markets. New markets for American Latino TV include Minneapolis, MN; Charlotte, NC; Little Rock, AR; and more while LatiNation secured Sacramento, CA; Tulsa, OK; and Casper/Cheyenne, WY among others.

“American Latino and LatiNation’s renewals demonstrates that creative shows targeted at the U.S.- born Latino resonate with an audience that is hungry for this unique type of programming. These renewals are further evidence that our great group of affiliates feel as strongly as we do that entertaining, inspiring and even educating viewers can still be a part of today’s broadcast stations program lineup,” said Howard Bolter, president and COO, LATV Networks.

American Latino TV and LatiNation, award-winning, English-language Latino themed TV programs are part of LatiNation, LLC, and a subsidiary of LATV Networks. They are seen in over 100 cities nationwide as well as the Virgin Islands and Puerto Rico. For more information, please go to www.AmericanLatino.tv.

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