MTV Tr3s Receives Eight Imagen Nominations

Posted on: July 28th, 2008
Filed Under: [ Entertainment ] [ Press Releases ] [ Blogante Entertainment ]
Tags: Calle 13, Imagen Awards, Jessica Alba, Lucia Ballas-Traynor, menudo, MTV Tr3s, RBD, Xavier Becerra
Knowledge is Power!

MTV Tr3s programming and on-air advertising has received eight Imagen Foundation Awards for positive portrayals of young Latinos. The 23rd Annual Imagen Awards take place Thursday, August 21 at the Beverly Hilton Hotel in Beverly Hills.

Nominated in the Best Variety or Reality Show category is “Mi TRL Awards,” an annual awards show that recognizes and honors the people and music that make “Mi TRL” the “must watch” show for U.S. Latinos and sends winners home with a shiny “Gallo” (rooster) trophy. The nominated show was packed with some of today’s hottest artists, such as RBD, Wisin y Yandel, Will Smith, Jessica Alba, Menudo, Snoop Dogg, Chris Brown, and Jaslene Gonzalez and Zuleyka Rivera performing, accepting and presenting awards, along with a surprise appearance by Diddy who opened the show to the delight of the fans who attended the awards show.

“Beyond Borders: An MTV Tr3s Immigration Forum,” a network special that gave voice to Latino youth who were ready to go beyond the politics and rhetoric of the immigration debate, was nominated for Best National Informational Programming. The historic, first-ever of its kind on network TV event, brought together artists such as Ana Ortiz, Calle 13’s Residente and Malverde; young people from Cal State L.A; and U.S. Congressman Xavier Becerra to explore solutions to the immigration crisis and discuss its impact on their families, education and everyday lives. It was hosted by journalist Gustavo Arellano.

MTV Tr3s’ multiplatform music discovery initiative, “Descubre & Download” earned two nominations in the Best On-Air Advertising category for projects with newcomer Colby O’Donis and West-coast rapper Malverde.

Also earning nominations in Best On Air Advertising were three MTV Tr3s “Tu Pride” entries, “Sylvestre,” “Elan,” and “Ruben.” “Tu Pride” is a series of mini-documentaries about young Latinos growing up today with a mix of cultural influences.

“The entire MTV Tr3s familia is dedicated to the positive and uplifting portrayal of the U.S. Latino experience and we are humbled to be recognized with these nominations by the Imagen Foundation,” said Lucia Ballas-Traynor, Senior Vice President and General Manager, MTV Tr3s.

MTV Tr3s (mtvTr3s.com) is in 6.4 million Hispanic TV households and 34 million total TV households, making it the most-widely distributed TV network dedicated to superserving today’s bicultural Latino youth. MTV Tr3s programming is rooted in the fusion of American and Latino music, cultures, lifestyles and languages. Music programming is at the core of MTV Tr3s and the channel features hitmakers, emerging artists and new sounds that resonate with young U.S. Latinos. In addition to music programming, the MTV Tr3s programming slate also features lifestyle series, news, documentaries and other long-form programs that celebrate US Latino hybrid identity and culture. “