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Tagged: Cristina Saralegui, Spanish-language, Univision
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Mattress Giant Corporation, the nation’s fifth largest bedding retailer, today launched Emmy award-winning journalist Cristina Saralegui’s Casa CristinaTM line of mattresses nationwide. The mattress collection, inspired by the popular host and executive producer of “The Cristina Show,” reflects Cristina’s personal style and vibrant sensibility.
The Casa CristinaTM Mattress Collection will be available at Mattress Giant’s 360 retail stores, making it the first bedding retailer of its size to offer the affordably priced mattress line to consumers.
CRISTINA SARALEGUI is a 30-year veteran journalist who is recognized as one of the most influential role models for today’s Hispanic woman. In making the announcement, she said, “It is extremely gratifying that Casa Cristina™ has become a line of home furnishings whose style consumers have embraced and whose quality they trust. So it was natural to partner with Mattress Giant, one of the industry’s largest and most trusted retailers, to bring the Encanto and Esencia mattresses into the marketplace.”
“Like Cristina, Mattress Giant is a trusted partner in helping consumers find high quality, sensible solutions for their lives – and few things are more important than achieving better night’s sleep,” said Terri Stephens, vice president of marketing and advertising for Mattress Giant. “The addition of the Casa CristinaTM line-up represents our deep understanding of the female consumer, her needs and the people and personalities most important in her life.”
Casa Cristina™ mattresses are one of fifteen product categories of Saralegui’s expanding Casa CristinaTM collection which includes furniture, lighting, home accessories, as well as bedding and bath products. The two models currently being sold at Mattress Giant, Encanto and Esencia, are both entirely hypoallergenic, with moisture absorbent and breathable 100% natural cashmere, silk and bamboo coverings. The Esencia mattress cover also contains aloe, which holds antibacterial properties for a more hygienic sleep.
The Casa Cristina™ mattress collection is manufactured by Lady Americana, one of the finest and most important mattress manufacturers in the bedding industry. Esencia and Encanto are part of their Eco-Comfort® initiative which is a green strategy that reflects their commitment to leave the smallest environmental footprint as possible.
About Cristina Saralegui
Twelve–time Emmy® award winning Cristina is one of the most recognizable and trusted names in the Hispanic community. Time Magazine selected her as one of the “25 Most Influential Hispanics in America” and Home Furnishings News (HFN) Magazine named her one of the “50 Most Influential People in Design and Home Furnishings.” Now in its 19th year, “The Cristina Show” is one of the highest-rated programs on Spanish-language television. The show airs Monday nights at 10 p.m. (ET) on Univision Network. Cristina also owns her own production studio – Blue Dolphin Studios – and has a bilingual website, www.cristinaonline.com.
About Mattress Giant
Mattress Giant Corporation, based in Addison, Texas, is one of the fastest growing mattress retailers in the United States. Mattress Giant is experiencing enormous growth due in part to its intense focus and commitment to sales training, customer service, and engaged employees. With 360 locations nationwide, Mattress Giant has positioned itself as the ultimate mattress specialty retailer. Each store offers the greatest selection to consumers through innovative design, pricing, and national brands. More information can be found at the company’s Web site at www.mattressgiant.com.
About Lady Americana
Over the past 25 years, Lady Americana® has evolved into one of the leading mattress manufacturers in the industry. Combining the finest quality foams and fibers, along with the most technologically advanced spring systems, Lady Americana mattresses offer a luxurious night’s rest. Endorsed by the North American Federation of Chiropractic Networks, they are at the forefront of research and development. In a study conducted by Oklahoma State University, their mattresses were scientifically proven to reduce shoulder and back pain, improving sleep quality. More information can be found at www.ladyamericana.com. “
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Knowledge is Power and this page is just the start. Hispanics/Latinos are a growing diverse force in this country. Check out some of the 54,864 items found on this site below or dig into the Site Map
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- November 23, 2009
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- November 21, 2009
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- November 20, 2009
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