Thanks to Frida Kahlo, San Francisco Museum of Modern Art Finally Draws Latino Crowd

The San Francisco Museum of Modern Art’s Frida Kahlo exhibit is drawing a surge of Latino visitors, the result of outreach efforts and an innovative multimedia installation in English and Spanish. Kahlo, who is considered among the top five Mexican artists, is regarded as an image of pride and strength in the Latino community. The much-anticipated arrival of her art to San Francisco offers the museum – which has struggled to dispel its image as an exclusive and unapproachable institution – a critical opportunity to engage the Spanish-speaking community in a way that has never been done before.”*

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