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PBS hires Edelman for Latin Music USA

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Posted on: July 23rd, 2008
Filed Under: Blogante Business, Business Essentials, Marketing & Advertising, Musica
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“PR efforts for Latin Music USA, a four-part TV series premiering in January 2009 from BBC and affiliate WGBH-Boston, are underway with Edelman’s help. The effort targets the Hispanic community to build excitement for the series and to bring more Hispanic viewers to , said Robin Santos, the account manager for national marcomms for WGBH-Boston.”*

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