PBS hires Edelman for Latin Music USA

PR efforts for Latin Music USA, a four-part TV series premiering in January 2009 from BBC and PBS affiliate WGBH-Boston, are underway with Edelman’s help. The effort targets the Hispanic community to build excitement for the series and to bring more Hispanic viewers to PBS, said Robin Santos, the account manager for national marcomms for WGBH-Boston.”*

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