NOBOX CREATES UNIQUE FUEL-CONSCIOUS WEBSITE FOR TOYOTA

Posted on: July 23rd, 2008
Filed Under: [ Internet ] [ Marketing ] [ Press Releases ] [ Blogante Business ]
Tags: mobile, Nobox, Spanish-language, Toyota, verizon
Knowledge is Power!

MIAMI/SAN JUAN, July 22, 2008 – Consumer concerns over the ongoing increases in the price of oil are motivating automobile manufacturers to become more creative in marketing their products. That’s the reason Toyota of Puerto Rico turned to Miami/San Juan-based Nobox Marketing Group; these past years the agency has been consistently producing award-winning interactive marketing campaigns for Toyota as well as other global blue chip accounts

Nobox’s solution for Toyota: “The Incredible Gas Saving Machine”. The Spanish-language website (www.LaIncreibleMaquinadeAhorrarGasolina.com), launched last week, reinforces Toyota’s commitment to addressing the needs of those clients struggling to navigate the current economic volatility. The website, which also seeks to develop greater environmental awareness, is an ingenious approach to helping consumers gain a better understanding of the many myths associated with gasoline consumption.

According to Maribel Bengoa, marketing manager for Toyota of Puerto Rico, “The website offers us a unique opportunity to connect with our consumers, in a fun and engaging way, to empower them with vital information about smart gasoline consumption in today’s economy. Nobox’s novel approach will provide our customers with much needed clarification regarding numerous doubts and concerns commonly associated with this topic as well as allow them to compare fuel consumption on Toyota’s models with those of our competitors”.

“Our creative team has enjoyed journeying back in time to develop a 19th century-themed website where users take part in helping our tinkering inventor fix his great gas saving machine”, noted Nobox President Jayson Fittipaldi. “In playing the game, Toyota’s clients embark on a fantastic adventure, intended to further educate them about the realities of gasoline usage and environmental impact”.

Nobox has been collaborating with the Toyota Group over the past eight years. Their most recent project for Toyota of Puerto Rico was the creation of dedicated, stand-alone website for Scion (www.scion-pr.com). Last fall, the agency also developed a micro-site for Lexus USA; the luxury automaker tapped Nobox to design an online component where tennis enthusiasts were able to easily access information on Lexus-sponsored events that took place during the 2007 USTA US Open, the iconic Grand Slam tournament held each year at Flushing Meadows.

About Nobox Marketing Group
Nobox Marketing Group is an interactive agency specializing in universal integrated marketing strategies. The agency creates innovative campaigns that integrate a variety of effective marketing strategies that cut through the clutter and help industry leaders effectively communicate messages to audiences throughout the world. Nobox clients include: Copa Airlines, Mozilla, Verizon Wireless, Toyota, Scion, Lexus and Banco Popular. The agency, which maintains offices in South Florida and Puerto Rico, is the recipient of numerous international design and marketing awards. For more information, visit www.nobox.com.

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