Hollywood Has Finally Figured Out How to Make Web Video Pay - Gemini Division with Rosario Dawson

It’s a quintessential Hollywood moment: a star on a soundstage, the focal point of every person and every piece of equipment in the room. The star on this particular January day is Rosario Dawson, the 29-year-old actress who earned her cred as an Uzi-wielding prostitute in Sin City. She’s being filmed against a greenscreen in extreme close-up, highlighting her sculpted cheekbones and olive skin. “We’ve got this joke in vice,” she murmurs in a voice that’s uncommonly sultry for a police detective. “Love costs 10 bucks. True love costs 20.”"*

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