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Gracias, Jim Stengel – You Set the Bar High for U.S. Hispanic Marketing From: adage.com
Tagged: Rochelle Newman-Carrasco, Spanish-languagePosted on: July 23rd, 2008
Under Jim’s stewardship, two Spanish-language-programming firsts went on air: “Cocina Crisco,” the first branded cooking show, and “Hablando,” the first morning talk-show format rooted in product integration. Additionally, it was under his watch that P&G’s first bilingual (Spanish/English) packaging in the U.S. was developed. “*
Curation from Tomás
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