Cultural knowledge important when marketing vision health care to multicultural audiences - Hispanic MPR

Posted on: July 23rd, 2008
Filed Under: [ Marketing ] [ Blogante Business ]
Knowledge is Power!

“According to a Greenfield Online/Mintel April 2008 report, ethnicity affects the type of glasses survey respondents wear. Of those surveyed half of whites, blacks and Hispanics use bifocals while most Asians use regular glasses. These findings can be explained in part by the higher average age of whites and blacks.”*

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