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Cultural knowledge important when marketing vision health care to multicultural audiences – Hispanic MPR
Posted on: July 23rd, 2008
According to a Greenfield Online/Mintel April 2008 report, ethnicity affects the type of glasses survey respondents wear. Of those surveyed half of whites, blacks and Hispanics use bifocals while most Asians use regular glasses. These findings can be explained in part by the higher average age of whites and blacks.”*
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Filed Under: Business News, Marketing & Advertising
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