United States Hispanic Chamber of Commerce Welcomes Dale A. Crowell, New Director of Communications

The United States Hispanic Chamber of Commerce (USHCC), the leading advocate for the more than 2.5 million Hispanic-owned businesses in the United States, proudly welcomes Dale A. Crowell as the organization’s new Director of Communications. Crowell brings to the USHCC more than 13 years of experience working in media and public relations, public affairs, project management, brand management, and international development.

“We are very pleased to welcome Dale into the USHCC family,” said USHCC Chairman David C. Lizárraga. “His experience with the national and local media as well as legislators and other public officials will be an invaluable asset to our organization. He and his team will play a key role as we promote exciting new partnerships, upcoming national events, and other programs and initiatives.”

Most recently, Crowell served as Director of Public Relations for Bethesda, Maryland-based Honest Tea, the nation’s best-selling organic bottled tea company. While there, he helped the company greatly increase its earned media exposure in leading consumer outlets, trade publications, national daily newspapers, television and radio shows, and web-based media. Before Honest Tea, Crowell was the Director of Communications and Public Outreach for the Pan American Development Foundation (PADF) where he managed overall communications and outreach initiatives for projects and field offices in seven countries throughout Latin America and the Caribbean. At PADF, Crowell also conducted outreach and developed relationships with members of Congress, corporate donors, public officials, partner organizations, and media outlets. He has also served as the Director of Communications for the Office of Congressman José E. Serrano [D-NY].

“I am delighted to join the USHCC. This organization’s history and reputation speak for themselves and as the new Director of Communications I intend to keep that tradition moving forward,” stated Dale Crowell. “I am proud of the confidence that both David Lizárraga and Augustine Martinez have expressed in me and look forward to working with the entire team to promote the Chamber to an even wider audience,” he added.

As Director of Communications for the USHCC, Crowell is responsible for all Internal and External Communications and for developing and implementing the Chamber’s communications strategy. In this key role, Crowell also serves as key Editorial Board member for USHCC’s award-winning TV program, Hispanics Today, and a subscriber publication, Hispanic Enterprise Magazine.

“An excellent communicator, fluent in English and Spanish, Crowell has the necessary experience and proven track record to lead our Communications Team,” said Augustine Martinez, USHCC President and CEO. “In addition to his professional success, Crowell’s passion for working with the Hispanic community makes him a perfect addition to our staff.”

Crowell, of Puerto Rican heritage, lives in Maryland with his family. Crowell attended graduate courses at Georgetown University, Latin American Studies Master’s Program, focused on US foreign policy and Inter-American relations. He graduated from the University of Maryland at College Park with a Bachelor of Arts in Government and Politics with a concentration in International Studies and History.

About the United States Hispanic Chamber of Commerce
Founded in 1979, the USHCC actively promotes the economic growth and development of Hispanic entrepreneurs and represents the interests of more than 2.5 million Hispanic-owned businesses in the United States that generate more than $388 billion annually. It also serves as the umbrella organization for 200 local Hispanic chambers in the United States, Puerto Rico, Canada, Mexico, Bolivia and Uruguay.

About Hispanics Today
Hispanics Today is an English-language television show that highlights the largest and fastest growing segment of the U.S. population — the Latino market — and their impact on American business, politics, and culture. The show reaches 84% of Hispanic television viewers in 165 markets.
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