Posted on: July 21st, 2008
Filed Under:
[
Business ]
[
Media ]
[
Blogante Business ]
[
Blogante Business Essentials ]
Tags:
Laura Martinez,
sales,
Spanish-language,
television
Knowledge is Power!
Spanish-language television, with its upfront still underway, is expected to net only a small gain in ad sales compared to previous years of double-digit growth. But the prospect of a modest growth (estimated at between 4% to 5% from 2007) in a time of economic uncertainty has not deterred Hispanic television networks from launching new shows and trying out new formats.”*
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