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Hispanic Nets Gear Up for Fall – Lineups Draw On Old, New Formats From: multichannel.com
Tagged: Laura Martinez, sales, Spanish-language, televisionPosted on: July 21st, 2008
Spanish-language television, with its upfront still underway, is expected to net only a small gain in ad sales compared to previous years of double-digit growth. But the prospect of a modest growth (estimated at between 4% to 5% from 2007) in a time of economic uncertainty has not deterred Hispanic television networks from launching new shows and trying out new formats.”*
Curation from Tomás
Filed Under: Business, Business Essentials, Business News, Media
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