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Univision 34 Launches Mobile News Alerts on Univision Movil – Los Angeles

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“’s flagship station KMEX-TV Channel 34, Los Angeles’ #1 rated 6pm local newscast for fourteen consecutive years1 and the #1 station across all measured markets in the country regardless of language2, announced today the distribution of news alerts, both in video and text messages, on Móvil. Coverage includes important local, national and international news, as well as breaking news, weather, entertainment and the top stories of the day.

34’s launch of news alerts is an extension of our commitment to deliver the most relevant news and information to our audiences. Our viewers will now be able to receive news, as it happens on their phones,” said Maelia Macin, vice president and general manager of 34 Los Angeles. “If you look at Hispanic wireless use, in fact more than 18 million U.S. Hispanics are wireless subscribers, this is a logical extension of how we deliver information to our audiences. With this initiative, continues to serve as an information lifeline for our viewers by providing information that educates, motivates and empowers the Hispanic community.”

Móvil, which delivers the industry’s most comprehensive suite of offerings to our audiences, has partnered with Tapioca to handle distribution of alerts across all major carriers. Consumers now have access to the # 1 news station in Los Angeles in addition to Univisionlosangeles.com and Radio.

“We are proud to partner with KMEX-TV 34,” said Sachin Deshpande, chief executive officer of Tapioca . “ has always been a visionary leader in the digital media arena. Thus, their latest commitment to delivering engaging video messages for devices demonstrates the importance of this rapidly-growing medium.”

To sign up and receive news alerts, viewers can send a text message with the word NU34 to 76225. Subscribers will receive three alerts per day, at 8:00 a.m., 12:00 p.m. and 4:00 p.m.

1 Station Index, 1994 to 2008, Adults 18-49 program average ratings among weekday 6pm early evening local newscasts.

2 Station Index, June 2008 Sweeps Live Plus 7 Adults 18-49 impressions, M-Su 6am-2am.

About Tapioca

Tapioca , Inc. (www.tapiocamobile.com) is the leader in the ubiquitous delivery of multimedia messaging for communities. Headquartered in San Diego, Calif., Tapioca is a privately held company whose investors include Venrock.

About Online, Inc.

Online, Inc. is the interactive division of Communications Inc., the premier media company in the United States. Communications Inc. owns and operates Online, Inc., the premier Internet destination in the U.S., located at www.univision.com, and Móvil, the most relevant content and video, which includes in-show wireless integrations, PSMS programs and the industry’s most comprehensive downloadable content catalog. Communications Inc.’s operations include Network, the most-watched broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; Network, a general-interest broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading cable network; Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; and Radio, the leading radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Communications also has a 50% interest in , a joint venture formed to broadcast ’s pay television channels in the U.S. Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, visit www.univision.net.”

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