Gabriela Lenix JOINS VISCOM INTERNATIONAL AS MARKETING DIRECTOR

Atlanta-based Viscom International Inc., provider of prepaid products and marketing services for the U.S. Hispanic market, announced that Gabriela Lenix has joined the company as marketing director.

In this position, Lenix manages Viscom’s consumer and trade marketing initiatives, including new market launches, market maintenance and promotional activities for the company, which includes products such as the BEST^TM Mexico and VicoTel^TM prepaid phone card brands.

Prior to joining Viscom, Lenix served in a variety of marketing positions at Owens Corning.  Most recently, she was strategic marketing leader where she managed a marketing plan for the franchising business and the Hispanic market.  She also worked for Owens Corning in Mexico City, Mexico, as a marketing analyst prior to being promoted to marketing and strategic planning manager.

“Gabriela is an exciting addition to the Viscom team,” says John Wise, Viscom president and CEO.  “Her proven marketing and strategic expertise will help BEST^TM Mexico continue to grow as one of the country’s most recognized and trusted names in prepaid phone cards and marketing for the Hispanic market.”

Fluent in English, Spanish and Portuguese, Lenix graduated from the Universidad Iberoamericana in Mexico City, Mexico, with a bachelor’s degree in chemical engineering.  Lenix has been a member of the National Hispanic Corporate Council and, while in Mexico, was a member of the Association for Energy Saving in Construction.

About Viscom International

Viscom International Inc. (www.viscominternational.com), a privately held company based in Atlanta, provides prepaid products and marketing services for the U.S. Hispanic market.  Its flagship brands, BEST^TM Mexico and VicoTel^TM, are among the most used and trusted brands of communications products specifically designed for Hispanics living in the United States.  In addition to prepaid consumer products, the company offers marketing and lead-generation services that leverage its brands in reaching U.S. Hispanic consumers. In 2007, Viscom was named to the first ever Inc. 5000 list of fastest-growing U.S. private companies.  In addition, the company was named one of “10 to Watch in 2006” by Intele-CardNews, a trade publication serving the prepaid market, and Viscom founder and President John Wise was recognized as one of Georgia’s “Top 50 Entrepreneurs” by Catalyst magazine.  Viscom International is located at 1500 Southland Circle, N.W., Suite K, Atlanta 30318. Telephone:  404-574-4300 or 866-900-7962.

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Viscom International Inc., proveedor de productos prepagados y de servicios de marketing para el mercado hispano de Estados Unidos, anunció la incorporación de Gabriela Lenix a la empresa en calidad de directora de marketing.

En este cargo, Lenix dirigirá las iniciativas de marketing de Viscom para el consumidor y para la industria, incluyendo los lanzamientos de nuevos productos, el mantenimiento del mercado existente y las actividades de promoción de la empresa, cuyos productos incluyen  las tarjetas telefónicas prepagadas BEST^TM Mexico  y VicoTel^TM.

Antes de incorporarse a Viscom, Lenix desempeñó varios cargos de marketing en Owens Corning. Su más reciente cargo allí fue de líder de estrategias de marketing, en cuya función dirigió  un plan de marketing para el negocio de franquicias y para el mercado hispano. Anteriormente trabajó para Owens Corning en México como analista de marketing, antes de ser promovida a gerente de marketing y planeación estratégica.

“Gabriela es una importante adición el equipo de Viscom,” expresó John Wise, presidente y director general. “Su experiencia comprobada en marketing y estrategia ayudará a que BEST^TM Mexico continúe creciendo como una de las marcas más reconocidas y que gozan de mayor confianza en el país en el ámbito de las tarjetas telefónicas prepagadas y servicios de marketing para el mercado hispano.”

Lenix, que posee un título en ingeniería química de la Universidad Iberoamericana en la Ciudad de México, domina el inglés, el español y el portugués. Ha sido miembro del Consejo Corporativo Nacional Hispano (National Hispanic Corporate Council, NHCC) en Estados Unidos, y de la Asociación de Empresas para el Ahorro de la Energía en la Edificación, en México.

Acerca de Viscom International

Viscom International Inc. (www.viscominternational.com), una empresa de capital privado con sede en Atlanta, proporciona productos prepagados y servicios de marketing  al mercado hispano de Estados Unidos.  Sus marcas principales, BEST^TM Mexico y VicoTel^TM, se encuentran entre los productos más utilizados y que gozan de mayor confianza entre los productos de comunicaciones diseñados específicamente para los hispanos que viven en Estados Unidos. Además de productos prepagados para el consumidor, la empresa proporciona servicios de marketing y de generación de pistas de ventas utilizando el prestigio de sus marcas entre los consumidores hispanos en Estados Unidos. En 2007, Viscom fue incluida en la primera lista Inc. 5000, que enumera las empresas estadounidenses de capital privado con mayor índice de crecimiento. Asimismo, la empresa fue mencionada en la lista “10 to Watch in 2006” (Las 10 a observar en 2006) por Intele-CardNews, una revista especializada de la industria de tarjetas prepagadas. John Wise, presidente de Viscom,  ha sido reconocido por la revista Catalyst como uno de los “50 principales empresarios” de Georgia. Viscom International tiene su sede en 1500 Southland Circle, N.W., Suite K, Atlanta, GA. 30318. Teléfono: 404-574-4300 ó 866-900-7962.

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