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Tags: mobile, sales, Sorpresa!, Spanish-language, Univision
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Juniper Content Corporation’s (OTCBB:JNPC)(”Juniper”) ¡Sorpresa! announced today that Jon C. Dubin has joined the Spanish-language children’s network as Vice President of Advertising Sales. Mr. Dubin comes to ¡Sorpresa! with over 20 years of experience in targeted advertising in the Hispanic marketplace. He will be based in Los Angeles and report to Mike Weiden, Senior Vice President of Advertising Sales at ¡Sorpresa!.
“Drawing on his wealth of experience in TV advertising and other media, Jon will oversee business conducted in some of the country’s largest Hispanic markets,” said Stuart B. Rekant, Juniper Content Chairman and CEO of ¡Sorpresa!. “As we reach toward the 1.5 million subscriber mark, Jon’s relationships with media buyers and their clients should enhance our ability to access advertisers interested in reaching the Hispanic family demographic, which is the fastest-growing segment of the U.S. population.”
Mr. Dubin joins the company from the City Reach Latino & Epic Media Group at Mobile Fleet Media, a mobile out-of-home media company where he was Vice President of Advertising Sales & Marketing in Los Angeles. Previously, he served as Vice President of Advertising Sales & Marketing in Los Angeles and Miami for Zoom Media Group Online Publishers’ two primary Latino-targeted publications, Poder and Loft magazines.
Mr. Dubin also served 15 years at Univision Communications, Inc. where he managed network, local TV, magazine, online sales and advertising efforts, and launched and managed the network’s website. He also held the position of Vice President of Advertising & Affiliate Sales in Los Angeles at Fox Sports, where he launched and managed day-to-day advertising and affiliate sales operations for Fox Sports International. Mr. Dubin holds a B.S. in Corporate Communications from Boston University’s School Of Public Communication. “*
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