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Fox Sports en Español’s Ad Inventory for Live MLB All-Star Game Broadcast ‘Nearly Sold Out’ From: marketingymedios.com
Tagged: BaseballPosted on: July 16th, 2008
About 25 percent of the network’s 2008 baseball-targeted advertising was sold in last year’s calendar upfronts, with between 50 percent to 60 percent of the advertising currently being sold as part of this year’s broadcast upfronts and the balance selling in the fourth quarter scatter market, Maney said.”*
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Filed Under: Business, Business Essentials, Business News, Media
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