What Are Hispanics Eating? Unilever Finds Out

Like many other manufacturers-and retailers, too, for that matter-Unilever wants to know how to best serve the ever-growing Hispanic community. That’s why the company recently surveyed Latino consumers in the United States about what they are eating.

“Unilever wanted to gain better insights into the food, cooking, and shopping preferences of its Hispanic consumers,” says Joseph Vizcarra, integrated marketing manager-multicultural for Unilever U.S. “We also wanted to listen to them and understand what they’re looking for from a meal preparation perspective. This information will be useful in helping to develop products, recipes, and programs that will meet their needs.”"*

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