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Lessons from Spanish-Language Media From: businessjournalism.org
Tagged: Spanish-languagePosted on: July 15th, 2008
In the early 1990s, daily newspapers in cities with significant Latino populations rolled out bilingual sections and inserts to appeal to Spanish-speaking readers. The publications floundered and most bilingual sections are now a thing of the past.
But in their wake, standalone publications like Hoy and Al Día, created by the Chicago Tribune and The Dallas Morning News respectively, have become the heartbeat of Latino communities. They also offer a wealth of information and tips for business journalists at mainstream newspapers.”*
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Filed Under: Business, Business Essentials, Business News, Media
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