Tang offers seven new flavors to Latina mothers and families – Tang Partners with Major League Soccer and Actor Adrian Alonso to Provide Young Latinos with the Ultimate Summer Experience

Today, Tang announces a partnership with Major League Soccer (MLS) to present “Verano MLS Presentado por Tang,” offering young Latinos and their families an exciting summer experience. The soccer program sets the stage for the talented, 14-year-old actor Adrian Alonso, who takes on the role as Mensajerito Tang (the Tang Messenger). Alonso will bring the excitement from the soccer field to Hispanic homes and share the news about new Tang flavors.

“Verano MLS Presentado por Tang” provides young people ages eight to 12 with a free opportunity to play soccer twice a week and receive professional training while creating a connection between participants and their favorite MLS stars. The program also serves as the platform for the debut of seven new Tang flavors. Introduced under the tagline “Los Sabores que te Llevan a Casa” (The Flavors That Take You Home), the new Tang flavors are: Horchata, Jamaica, Mango, Strawberry, Lime, Pineapple and Orange.

“‘Verano MLS Presentado por Tang’ enables young Latinos to celebrate their heritage through their passion for soccer, all while experiencing the new Tang flavors,” said Robyn Kestenbaum, brand manager for Tang. “Tang is evolving just like Latinos living in the U.S. We understand that the Latina mother is passionate about experiencing new things with her children, yet wants to share her traditions with them whether it’s through soccer or familiar flavors.”

The fun-filled experiences young people will share on the soccer field are what the enchanting Alonso hopes to capture as Mensajerito Tang. Most recently seen in the critically acclaimed film Under the Same Moon, Alonso serves as the link between the participating young people on the soccer field, the moms at home and the new Tang flavors. He will participate in on-field events in Dallas, Houston and Los Angeles and find out what young people have to say about the latest flavors.

“Mensajerito Tang is a fun project because I get to tell moms what we kids like and what we think about the new Tang flavors,” said Alonso. “The new flavors are great and the best thing is that I get to enjoy them and share them with friends on the soccer field, playing a game I love.”

Tang contains Fruitrition, which provides a selection of important vitamins found in commonly consumed fruit juice, along with calcium and Vitamin E. All seven flavors are available in one quart (four servings) envelopes. Horchata, Jamaica, Strawberry and Orange also are available in new re-sealable bags that make six quarts (24 servings) of delicious Tang. Lastly, the Orange flavor will be offered in the convenient “On The Go” sticks, which can be mixed with a 16.9 oz bottle of water. The new Tang flavors are available in select cities, including Dallas, Houston, San Antonio, Los Angeles, San Francisco and Phoenix.

ABOUT KRAFT FOODS INC.
For more than a century, Kraft (www.kraft.com) has offered delicious foods and beverages that fit the way consumers live. Today, we are turning the brands that consumers have lived with for years into brands they can’t live without. Millions of times a day in more than 150 countries around the world, consumers reach for their favorite Kraft brands, including nine with revenues exceeding $1 billion: Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Maxwell House coffee; Nabisco cookies and crackers and its Oreo brand; Jacobs coffees; Milka chocolates; and LU biscuits. Kraft is one of the world’s largest food and beverage companies, with annual revenues exceeding $37 billion, more than 100,000 employees and more than 180 manufacturing facilities globally. The company’s stock (NYSE: KFT) is listed on the S&P 100 as well as the Dow Jones and Ethibel Sustainability Indexes.

ABOUT ADRIAN ALONSO:
In addition to his latest role as Mensajerito Tang, 14-year old Adrian Alonso has starred in six feature length movies, two telenovelas, a play and various television commercials. The talented actor made his debut in the critically acclaimed 2004 movie Innocent Voices. Other movie credits include Al Otro Lado, for which he received a Silver Goddess (the Mexican equivalent to the Golden Globes) in the Best Supporting Actor category; I love Miami, The Legend of Zorro and, most recently, in Under the Same Moon.”

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