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Pepsi’s Sierra Mist Aims Ads at Multicultural Consumers From: marketingymedios.com

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““Refresh your mind” is the tag for Pepsi’s Sierra Mist campaign out today (July 14), a dual market approach targeting multiethnic consumers in English and Latinos in Spanish.”*

Posted on: July 14th, 2008
Curation from Tomás
Filed Under: Business News, Marketing & Advertising
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