Hispanic Radio Hits Rough Wave – Ads Decline With Lagging Economy From: washingtonpost.com

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Tagged: radio, Spanish-language, Virginia

But these days the subprime mortgage meltdown has hit many Spanish-language radio stations hard. Real estate companies that targeted the Hispanic community have closed their doors or cut back on advertising and sponsorships. Aragon has lost most of the real estate agents who once advertised with him. In Prince William, where authorities are cracking down on illegal immigrants, many Hispanic-owned businesses have also slashed their ad budgets as fewer customers walk through their doors. Radio Fiesta’s ad revenue from Hispanic businesses has declined by about 40 percent over the past year; it’s down 10 percent from non-Hispanic businesses, Aragon said. “*