Filed Under: [ Business ] [ Marketing ] [ Media ] [ Blogante Business ] [ Blogante Business Essentials ]
Tags: Mun2, Nielsen, Spanish-language, Telemundo
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Ad spending in Spanish-language media reached $5.78 billion in 2007, up 3 percent from $5.63 billion in 2006, with cable TV showing a 76 percent jump, buoyed by the addition of Fox Sports en Espanol and Telemundo’s mun2 as measured media, per Nielsen Monitor-Plus.”*
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