Hispanic Ad Spend Up 3% in ’07 From: adweek.com
Tagged: Mun2, Nielsen, Spanish-language, TelemundoPosted on: July 13th, 2008
Ad spending in Spanish-language media reached $5.78 billion in 2007, up 3 percent from $5.63 billion in 2006, with cable TV showing a 76 percent jump, buoyed by the addition of Fox Sports en Espanol and Telemundo’s mun2 as measured media, per Nielsen Monitor-Plus.”*
Curation from Tomás
Filed Under: Business, Business Essentials, Business News, Marketing & Advertising, Media
