Adwatch: New McCain ad praises Hispanic servicemen

ANALYSIS: By emphasizing patriotism in a pro-immigrant message, McCain is making a direct appeal to Hispanic and Latino voters without highlighting his past support for overhauling immigration laws. After all, immigration is one of those issues that gets McCain in trouble with conservative voters. Last year, McCain supported legislation that would have given a path to citizenship to millions of immigrants living illegally in the United States. The legislation also called for securing the nation’s borders. But the bill ultimately failed, freighted by criticism that its provisions for undocumented workers amounted to “amnesty.”*

Stumble it! | |