Posted on: July 11th, 2008
Filed Under:
[
Business ]
[
Blogante Business ]
Tags:
sales
Knowledge is Power!
When Corona Extra last year suffered its first sales decline in 16 years, executives at the brand’s U.S. importer said a price increase, not stronger competition, was to blame. If history was any guide, the executives said, sales would surge back to their usual robust pace as soon as the competition’s pricing caught up to Corona’s”*
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