Catholic Relief Services Launches Initiative to Engage U.S. Hispanics

Catholic Relief Services (CRS), the official international humanitarian agency of the U.S. Catholic community, today announced the launch of its new initiative designed to reach out and engage U.S. Hispanics in a tangible way through donations, public policy advocacy and global solidarity. The initiative will be spearheaded by the newly unveiled CRS Spanish-language website ( www.crsespanol.org ) developed specifically to expand the agency’s outreach and enable it to more effectively interact with U.S. Hispanics. As part of this comprehensive strategy to engage U.S. Hispanics, CRS will also roll out Spanish-language public service announcements for TV, radio and internet sites across the country, direct mail campaigns, and print ads. Additionally, CRS has hired internal marketing and public relations advisors specifically tasked with improving the agency’s communications efforts to U.S. Hispanics. “*

Stumble it! | |