CaribeVision Television Group today announced that in order to promote the relationships between viewers and its TV shows, its CEO Carlos Barba, has recently made a business joint venture with Tactical Wireless — company with a broad experience in advertising and entertainment with mobile technology — to develop interactive television (text messaging). This alliance promises to drive viewers to get involved everyday with their favorite TV shows; besides, this alliance promises to increase the audience loyalty. “We are living the Integrated Communications Era. Nowadays, television has found in mobile technology an ally delivering to the audience not only entertainment, but also immediacy,” assured Daniella Valeriano, Tactical Wireless representative. “*
Posted on:
July 9th, 2008
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Tomás
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