State Farm Sponsors Hispanic Voting Drive

With an eye on the fast-growing Hispanic market, State Farm Insurance Cos. will announce Thursday that it will be the lead sponsor of the largest national campaign thus far to encourage Latinos to become U.S. citizens and register to vote. That will make it the first mainstream U.S. corporation to put money behind the massive mobilization effort ahead of the November presidential vote.

State Farm, one of the country’s top home and auto insurers, will inject $1 million into the “Ya Es Hora” (It’s About Time) campaign. The drive — backed by the largest Spanish-language broadcast and print media in the U.S., and spearheaded by a nonpartisan outreach group, the National Association of Latino Elected Officials Educational Fund — could influence the agenda and outcome of the 2008 election.”*

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