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State Farm brings advertainment to the Latino masses

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Posted on: June 30th, 2008
Filed Under: Blogante Entertainment, Business, Musica
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“If TV is the new radio, advertising firm Alma DDB has taken the concept a step further with the creation of Los Felinos de la Noche.

The regional Mexican group stars in a multimedia Insurance campaign that began in March and has it playing opening gigs for major acts until July 6.

The trio, which played together informally before being cast in a TV commercial for the insurer, is on retainer to via the ad firm’s FiRe Advertainment division, Alma DDB president/chief creative officer Messianu said. The group is working on a pilot for a reality show and other forms of entertainment in which the brand can be integrated.”*

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