SiboneyUSA and Sedano’s Supermarkets Amicably Part Ways

SiboneyUSA, a pioneer in Hispanic Communications, and Sedano’s Supermarkets, the largest chain of Hispanic supermarkets in South Florida, jointly announced that they will be parting ways this coming August. “We are proud to have been business partners with SiboneyUSA for the last ten years,” said Jose A. Herran, Sr., Vice President of Operations, “yet, as the company grows in a new direction, we wanted to partner with an agency who shares our same vision.”

SiboneyUSA helped create Sedano’s popular image with the tagline “El gusto es nuestro” and its accompanying jingle, a staple in Hispanic advertising among the South Florida community.

Jose M. Cubas, CEO and Chairman of SiboneyUSA added, “We have had the pleasure of standing by Sedano’s and playing an active role in the company’s growth during the last decade. As such, we wish our friends much continued success.”

Sedano’s Supermarket is the largest independently owned Hispanic supermarket chain in South Florida, with 30 stores in Miami-Dade, Broward and West Palm Beach. Founded in 1962, Sedano’s caters to South Florida’s booming Hispanic community with over 2,500 employees. The company is known for its excellent service to its customers, offering products and services to all, regardless of origin, at affordable and competitive prices.

SiboneyUSA is an award-winning, minority-owned full-service Hispanic integrated communications agency. Celebrating 55 years in business, the agency services its clients with offices in Miami and New York.”*

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