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Primer Impacto: How Spanish-Language Ads Could Decide The Election

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“In a year of political milestones, prepare to add one more to the heap. Come this fall, Spanish-speaking Americans — a community not always paid the greatest attention by presidential candidates — should be just about as sick of political ads as the rest of their compatriots.

With Latinos appearing key to the respective general election strategies of both and , experts say spending on media is set to shatter the previous record of nearly $9 million, the overall number achieved by both parties and outside groups during the 2004 race between President Bush and John Kerry.”*

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