Latin-Pak Appoints New Vice President of Business Development

Latin-Pak the premier national Hispanic Direct Marketing Company since 1996 announced the appointment of Robert Gomez as Vice President of Business Development. In his new role, Mr. Gomez will be responsible for expanding and developing Latin-Pak’s penetration in the ever changing and growing Hispanic and Ethnic market arena.

“Robert Gomez brings extensive industry experience of over 20 years to Latin-Pak,” said Vince Andaloro, President/Founder of Latin-Pak. “Robert is no stranger to Latin-Pak having worked with us successfully on a variety of products throughout the years as our client. He will be a tremendous asset to new and existing clients offering not only a passion for our products and markets, but rich creative direction as well.”

Prior to joining Latin-Pak, Mr. Gomez held executive sales and management positions with printing conglomerates RR Donnelly and Qubecor. Additionally, he provided integrated marketing counsel to leading international companies including Microsoft – Latin America; Baradi, USA; General Mills; Condи N’ast and Editorial Televisa. Mr. Gomez has excelled at enlightening clients to understand how marketing can progress sales beyond just the here and now.

In conjunction with this announcement, Latin-Pak proudly announced the opening of a new satellite office in Atlanta, Georgia. Due to the continued successful growth of Latin-Pak, it is necessary to expand from its existing offices in Los Angeles, CA and St. Louis, MO. The Atlanta office will be under the direction of Robert Gomez.”*

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