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Ford Flex Finds Novela Way To Reach Latino Consumers From: brandweek.com
Tagged: Ford, novela, TelemundoPosted on: June 30th, 2008
Ford’s Flex crossover will star in a mini-novela from Telemundo, the latest effort to target a hot new subsegment of the Hispanic population.
The Flex will debut July 7 in a 22-episode series Amores de Luna. It is considered the first time a crossover has played a pivotal role in an original serial created for TV and the Web, according to the network.”*
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