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Ford Flex Finds Novela Way To Reach Latino Consumers

Posted on: June 30th, 2008
Filed Under: [ Business ] [ Marketing ] [ Blogante Business ]
Tags: Ford, novela, Telemundo
Knowledge is Power!

Ford’s Flex crossover will star in a mini-novela from Telemundo, the latest effort to target a hot new subsegment of the Hispanic population.

The Flex will debut July 7 in a 22-episode series Amores de Luna. It is considered the first time a crossover has played a pivotal role in an original serial created for TV and the Web, according to the network.”*