Booming Hispanic Market Opens Business Opportunities

The rapidly growing Hispanic population will have a profound effect on the landscape of the small business community, said marketing expert Chiqui Cartagena, who also noted that Latino women now make up the fastest growing segment of entrepreneurs in the United States.

Latinos accounted for about 15 percent of the total U.S. population in July 2007 with a spending power of $850 billion. Projections show that figure is likely to exceed $1 trillion by 2010, according to Cartagena, who is the author of Latino Boom! Everything You Need to Know to Grow Your Business in the Hispanic Market.”*

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